Mediating role of entrepreneurial education on relationship between market orientation on entrepreneurial intention
Keywords:
Market orientation, entrepreneurial education, entrepreneurial intention, mediating effect, PLS SEM, tertiary institutions in Bauchi StateAbstract
The aimed of this study is to explore the mediating role of entrepreneurial education in the relationship between market orientation and entrepreneurial intention. The study adopted a quantitative design, using primary data collected via a structured questionnaire survey. Cluster sampling was employed to generate responses from respondents in the study area. The population
of the study was 5,129, and the sample size of 357 was determined using the Krejcie and Morgan (1970) table. Reliability and regression analyses were conducted using SPSS, while path analysis was performed using partial least squares structural equation modeling (PLS SEM). The findings show a positive and significant relationship between market orientation and entrepreneurial
intention. Furthermore, entrepreneurial education mediates the relationship between market orientation and entrepreneurial intention, indicating that entrepreneurial education plays a significant role in transmitting the effect of market orientation into entrepreneurial intention.
