Specifying a measurement model for structural relationships between HIV/AIDS message exposure and HIV/AIDS knowledge, attitude, and practice

Authors

  • Adamu Hamid Muhammad The Federal Polytechnic, Bauchi, Nigeria.
  • Abubakar Sufyanu Saidu al-Sadique Department of Mass Communication, Bayero University, Department of Mass Communication, The Federal Polytechnic, Bauchi, Nigeria.

Keywords:

HIV/AIDS Message Exposure, HIV Knowledge, HIV Attitude, HIV Practice, Measurement Model

Abstract

The interests of scholars on the relationships between HIV/AIDS message exposure and HIV knowledge, attitude and practice as the epidemic is no longer seen as only a health issue; its ramifications cover all aspects of society from economic, social structures to psychological makeup of communities. The study bases on the Advertising Research Foundation’s (ARF) version of Hierarchy of Effects (HoE) model to HIV prevention communication postulates that exposure to information on HIV/AIDS directly leads to HIV/AIDS knowledge, favorable attitude and finally HIV/AIDS safe actions (behavior). But the study of media use and HIV/AIDS KAP
leaves much to be explored methodologically according to Mattson (2008). Therefore, this study is an attempt to test a measurement model of HIV/AIDS message exposure and KAP based on the ARF’s HoE theory. Results show that the measurement model is fit for the testing of a structural model.

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Published

2020-12-31

How to Cite

Muhammad , A. H., & Saidu al-Sadique, A. S. . (2020). Specifying a measurement model for structural relationships between HIV/AIDS message exposure and HIV/AIDS knowledge, attitude, and practice . International Journal of Intellectual Discourse, 3(2). Retrieved from https://www.ijidjournal.org/index.php/ijid/article/view/820

Issue

Vol. 3 No. 2 (2020): December

Section

Articles