ABUBAKAR , Y. S.; ABUBAKAR , S. S.; ABDURRAHAMAN , A. . M. . Strategic marketing innovation and sustainable competitive Advantage of SMES in Northwest Nigeria: mediating role of Risk taking. International Journal of Intellectual Discourse, [S. l.], v. 9, n. 3, 2026. Disponível em: https://www.ijidjournal.org/index.php/ijid/article/view/1214. Acesso em: 15 oct. 2026.